Brand

SCOPE

Brand

Brands have recognize their customers as people, rather than faceless digital consumers. We build on the the traditional branding frameworks that establish your mission, vision and values while also helping you think about how your brand will enable users to achieve or attain.

Scope of Work
  • Purpose + Positioning
  • Voice + Identity
  • Visual Themes
  • Design Systems
Brand

Capabilities

Purpose + Positioning

We help you establish a clear message that communicates why your brand exists and what it seeks to change.

Voice + Identity

We identify a clear and concise voice, identity, strategy and roadmap that gets your brand where it needs to be.

Design System

We develop a design system identity that's unique to your brand with a design system that provokes the right emotions, keeping you top of mind.

Case Studies

Explore Some Of The Work We've Done

Explore
our Approach

The Process

01

Research & Insight

02

Clarifying the Strategy

03

Designing the Identity

04

Creating the Touchpoints

05

Managing The Assets

Who We Are

Creative Team

Principal Strategist, Director
Girma Gessesse
Blog Author
Insights Analyst
Adonay Sebhatu
Blog Author
Strategy Advisor
Vincent Perez
Blog Author
where innovation begins

ICA.workshop

Join us for one of our monthly creative workshops where we discuss and brainstorm hypothetical yet innovative solutions to real world problems. Ideas discussed here have gone on to manifest into amazing products and brands.