Strategy

SCOPE

Strategy

Our priority in developing strategies is to ensure iit feels Intuitive from the point of view of the consumers but also key stakeholders.
A focused strategy provides us a central and single point of view that explains the behaviors and actions behind your consumers. our strategy identifies this perspective and creates the connections that feel intuitive to the consumer.

Scope of Work

Ideation + Innovation
Behavioral + Insight
Growth + Forecasting
Diagnose + Measure

STrategy

Capabilities

Innovation + Growth

We analyze the driving factors that grow your industry to help build for what's next.

Patterns + Behavioral

We use behavioral frameworks to identify user behaviors and attitudes from current and emerging patterns.

Insight + Implementation

We commit ourselves to helping you understand the insight we find and implement it every step fo the way.

What We Do

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood.

UI/UX Design

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula.

Branding & Identity

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula.

SEO & Marketing

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula.

Full Support

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula.

Carefully Crafted Template

"There is no magic formula to write perfect ad copy. It is based on a number of factors, including the consumer’s mood"

Purchase | $79

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Case studies

Explore Some Of The Work We've Done

Explore

ICA.framework

7Perspectives

01

Seeing From Above

What's the big picture? What's the insight that's guiding us in one direction? what are the trends? what are the risks? what are the emerging influences and how might it get in the way of our path?

02

Seeing From Below

what are the known and unknown traps/pitfalls we might encounter? could we overcome them if we were to get tripped up?

03

Looking Back

How Did We Get Here? What Have Been the Lessons Thus Far? What Have We Brought Along With Us? Are They Needed or Unnecessarily Weighing Us Down?

04

Looking Ahead

What are all the future opportunities and scenarios that this may present us in the future.

05

Seeing Beside You

Who and what do we have as valuable resources. How can we ensure they feel equally as valued.

06

Seeing Beyond

what are we ultimately aiming for - regardless of long or short term plausibility.

07

Seeing It Through

What needs to be done to see it through - from start to finish. Whether it's considered successful or not, part of growth is learning from whats been done.

Who We Are

Creative Team

Principal Strategist, Director

Girma Gessesse

Blog Author

Insights Analyst

Adonay Sebhatu

Blog Author

Strategy Advisor

Vincent Perez

Blog Author

where innovation begins

ICA.workshop

Join us for one of our monthly creative workshops where we discuss and brainstorm hypothetical yet innovative solutions to real world problems. Ideas discussed here have gone on to manifest into amazing products and brands.

Strategy

Strategy

Scope of Work

Capabilities

Behavioral + Forecasting

Innovation + Growth

Patterns + Behavioral

Insight + Implementation

Insight + Implementation

Diagnose + Measure

What We Do

UI/UX Design

Branding & Identity

SEO & Marketing

Full Support

Explore Some Of The Work We've Done

7Perspectives

Seeing From Above

Seeing From Below

Looking Back

Looking Ahead

Seeing Beside You

Seeing Beyond

Seeing It Through

Creative Team

Girma Gessesse

Adonay Sebhatu

Vincent Perez

Join our monthly workshops.

ICA.workshop