Strategy + Framework
The Framework
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Creativity & Innovation
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Experience & Behavior
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Perspective & Narrative
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Values & Convention
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Meaning over marketing
"Once You Understand People, You Can Affect Behavior - and if You Can Affect Behavior, You Can Certainly Influence Change."
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ica. framework
Driving Growth
01
Patterns in Behaviro reveal insight
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02
Insight becomes inspiration
Where Behavior becomes Insight. Patterns in behavior reveal insight.
03
Inspiration influences change
Where Perspective Shapes narrative
04
4
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05
5
That change creates new value adopted by culture… Insight inspires and influences a need for change.
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